Use Double-Optin To Create Ultra-Responsive Lists
By Brian Terry
I’ll be honest with you, when people started talking about building “double-optin” lists, I was a bit reluctant.
I knew that it wouldn’t be possible to build as large a list using that technique as it is with single-optin. And, everyone knows that “larger lists produce larger profits”, right?
Wrong. Reality is “loyal lists produce larger profits.”
The whole purpose of building a list is to get your messages read (and ultimately to produce profit), right? So, here’s an easy way to accomplish that. When you build “double-optin” lists, then you generally have a much higher quality list (I.E. Better responses) for two reasons…
Reason #1: More interest. Obviously, if someone is willing to make the effort to subscribe to your list, check their email, click on a link, and actually confirm their subscription, then they are likely to be expressing a general interest in your list.
More interest = better responses.
Reason #2: More inbox. And, if they go through the “double-optin” process, it also means that you got your initial message into the intended recipient’s REAL email inbox. No fake email addresses. No email by proxy (where Joe subscribes Bob to your list). Fewer “unused” email accounts. And – at least for now – you got your message through the spam filters.
More inbox = better responses. Use DOUBLE-OPTIN because subscribers have to verify their email address and confirm their interest in joining your list.
Your lists won’t be as big, but they will be more effective!
That is, after all, the goal we’re aiming at here.
| "My optin rate has jumped a good 30%" – Pat Marcello Get the OptinPop Advanced Upgrade |
