If you are completely new to list building, you may not know the difference between a follow-up message and a broadcast message.

Followup message: Your follow-up messages are what the members of your list receive no matter when they sign up.

These will usually be in a sequence that is delivered at a predetermined rate. So, if Sally signs up on Tuesday she will receive follow-up message #1 on Tuesday.

If Tom signs up on Friday, he will receive follow-up message #1 on Friday. That means that your autoresponder sequences are your little relationship builders and salespeople 24 hours a day, seven days a week, 365 days a year.

Broadcast messages: These types of messages are sent out to your entire list so that they receive them at the same time (also referred to as an “email blast”).

This is a good option if you have something to share that is not a normal part of the sequence. It might be a special announcement or a time-sensitive or limited-time-offer special deal. Use both types of messages in your business for best results.

Posted in Email Marketing, List Building, List Building Strategies

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Posted on Friday, June 5th, 2009 at 12:04 pm. Reprint this article provided the content is intact and "about the author" section is included. Filed in Email Marketing, List Building, List Building Strategies. Follow responses through the RSS feed. Leave a response, or trackback from your own site.