Split Test For The Perfect Balance
By Brian Terry on Sunday, June 14th, 2009As your list grows, you will want to split test your messages. You might find that the way you set things up in the beginning was not the optimal way.
We all want to improve our results and split testing makes that achievable.
By tweaking a few things here and there you can increase your open rate and the desired responses your list makes. If you have a good autoresponder company, the chances are good that they will provide you with the information and tools you need to split test.
Companies like Aweber will automatically send half of your list one message and the other half a different message. They will then track the results so you can compare them and make changes
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