Ryan Deiss, launched a very interesting “behind-the-scenes” look at how he markets his own business, and what he observes in the marketing world at large.

It’s called the “Profit Diary.”

[It’s free, and I encourage you to take a closer look. It’s a very informative resource. www.ProfitDiary.com]

Ryan uses this diary much like you’d use any diary … he logs his thoughts and ideas into it, about “marketing” and specifically, as the name alludes to, “profit.”

Only Ryan ALLOWS you to take a look at his diary!

You don’t have to sneak into his room when he’s away and read the juicy entries.

He actually INVITES you to take a look.

And just like any diary, there are a few surprises waiting inside.

Now, what I find interesting about Ryan’s Profit Diary is how he uses the very technique that we’re looking at right now.

Let’s take a look at an exact mailing you receive from Ryan after you subscribe to the Profit Diary…

Hi ~~NAME~~,

This is Ryan Deiss, and I just wanted to let you know that you’re all signed up to receive entries from my “Profit Diary.”

Depending on the day that you signed up, you should receive the next entry within a day or so. (Remember, I try to write in my diary at least once a week.)

Also, a lot of people have been asking me if my diary entries will be archived online, and I’m sorry to say that they will not.

For that reason, you may want to create a folder in your email client labeled “Profit Diary Entries,” so you can keep track of them on your end.

As always, I welcome your feedback. )

All the best,
Ryan Deiss

P.S. I almost forgot, here’s the complimentary special
report that I promised:

www.sitesightings.com/99sites/dloadpage-thankyou.htm

Oh yeah, and I also forgot to mention that this report
comes with fr^e master resell rights…just in case you’re interested. )

Did you see it?

Re-read the message and you’ll see…

“For that reason, you may want to create a folder in your email client labeled ‘Profit Diary Entries,’ so you can keep track of them on your end.”

Right on the money.

This is a perfect example of using this strategy.

But, did you notice the really brilliant way that Ryan “encouraged” filtering of his mailings?

He stated…

Also, a lot of people have been asking me if my diary entries will be archived online, and I’m sorry to say that they will not.

There’s the real encouragement. You’re not going to find these messages archived. If you want to refer back to them, you’ll need to do it on your end.

If you miss them, you miss them.

And you don’t want to miss them, so I encourage you to filter them all into a special folder so you can read them all.

Nicely done.