Make The Signup Form Clearly Visible
By Brian Terry on Friday, October 30th, 2009Many people who are new to list building put their opt-in form on just one tiny area their webpage and wonder why no one is signing up.
If your opt-in form is not clearly visible and without priority placement, you’re going to get very few sign-ups.
It is a much better idea to make it very visible and “above the fold.” That means that as soon as someone lands on your webpage they should be able to see your opt-in form without having to scroll down at all.
You should also make sure that your form is large enough to read and and uses contrasting colors from the rest of your site so that people’s eyes are drawn to it. Experiment with different priority placements to determine whether the form should be on the left side, right side, or front and center.
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