One of the most important things you can do to really multiply the profits generated from your email marketing message is to CONCENTRATE on the “movers and shakers” that you have among your contacts.

Most people say “subscribers = future customers.”

I’ve always said that a “subscriber” is another way to say “marketing partner” if you just get a bit strategic.

Subscriber is good…

Customer is better…

Marketing partner is best.

Don’t ever forget that.

A marketing partner can bring with them more subscribers, more customers and even more marketing partners.

People too often look at their list as something they send messages to in order to make money.

The mindset should be that their list is a network of marketing partners who can help build their business well beyond the scope of the list itself.

What’s more valuable to you … 500 subscribers or 500 customers?

The customers, right?

What’s more valuable to you … 500 customers or 500 marketing partners who bring more customers to you?

I’m going with the marketing partners every time.

Now, I’m digressing just a bit here, but I needed to make that point.

You should be building a SUBLIST among your large list of people who are influential in building your business.

• Joint venture partners.
• Affiliates. (even if you don’t have your own affiliate program)
• Repeat customers.
• List publishers.
• Anyone who has influence over any other network of contacts, whether large or small.

Single out those among your big lists who mean the most to your business, particularly repeat customers and affiliates/jv partners.

Having said all of that, THE most profitable thing you can do with your email marketing messages is to make certain they get into the hands of those influential people.

Think about it this way: with all of the filtration problems, massive deletes, competition, etc… which is easier (a) trying to get your email message to thousands, even tens of thousands of subscribers, or (b) trying to get your email marketing message to a few dozen people of influence?

It’s gotta be easier to get it to the smaller group.

Now, please don’t misunderstand me, I’m not suggesting that you stop sending out mailings to the masses. That would be a foolish thing to do.

I’m just saying that you get your message into the hands of those who are most critical to your business regardless of what it takes to get it to them.

Yes, send your solo mailing out to your main list. But make darn certain you get that message into the hands of your repeat customers. Email them separately and personally from your own email box. Call them. Fax them. Whatever it takes. They are most likely to buy from you, so make certain they get the message.

Yes, send out your new product release to your main list.

But make darn certain that you get that message into the hands of your JV partners and affiliates so they can promote it to their own lists. You make certain that those messages get into the hands of your “power” contacts.

Those who are the most influential…

Those who mean the most to your business…

Those who have consistently purchased from you and promoted you…

Big lists are great. But, smaller “power” sublists are the best…

People think too much in terms of “size.”

We all want a “huge” list.

At least, that’s what we THINK we want.

What we REALLY want is a “huge” PAYCHECK!

And you get that by making certain that you stay in regular contact with those who mean the most to your business.