Studies show that responses increase if you give a reason for taking a certain action.

It doesn’t matter whether the reason for buying is a good one or not, as long as you give a reason for people to do so.

• Psychology expert Cialdini notes a study where there was a line at an office where everyone was waiting for the copy machine. The researcher asked to cut ahead. The response was not very good.
• However, when the researcher asked to cut ahead “because I have to make a copy” response increased substantially, simply because a reason was given.

The same thing can be applied to your copywriting. If you give a reason for people to make their purchase now, they will be a lot more likely to do so.

Something that works extremely well should you choose to “brand” your email is to ENCOURAGE your subscribers to filter your messages.

What? “Encourage” subscribers to filter my messages?!!!

Absolutely. Encourage them to setup a special folder within their email software /service for “high priority messages.” This folder would be especially for mailings that they absolutely do not want to miss or mistakenly delete.

They can easily filter their incoming messages so any mailing with your email brand would automatically be transferred into their special folder … or even “copied” into the folder, giving them both a copy in their inbox and in the special folder.

People use filters all the time to automatically REMOVE messages they didn’t request (I.E. They filter words like “viagra”). They can just as easily filter messages that they DID request (I.E. Your “brand”) into a special folder that gets their immediate attention.

Will My Subscribers Do It?

Some will. Some won’t. But, here’s the thing: YOU control a lot of what they do and don’t do by educating them. Sure, it may be a new process to them, but everything on the Internet was new at one time

Do you think folks always knew how to subscribe to a list? Did they always have to confirm their subscriptions (I.E. double-optin)?

Education is the key. Teach your subscribers to do this, and many will do it because they value your content.

This is a new one that I’m just beginning to experiment with that is already producing some increases in my mailing responses.

I got a feeling it won’t be long before it catches on and everybody will be using the idea in one format or another.