I’ll be honest with you, when people started talking about building “double-optin” lists, I was a bit reluctant.

I knew that it wouldn’t be possible to build as large a list using that technique as it is with single-optin. And, everyone knows that “larger lists produce larger profits”, right?

Wrong. Reality is “loyal lists produce larger profits.”

The whole purpose of building a list is to get your messages read (and ultimately to produce profit), right? So, here’s an easy way to accomplish that. When you build “double-optin” lists, then you generally have a much higher quality list (I.E. Better responses) for two reasons…

Reason #1: More interest. Obviously, if someone is willing to make the effort to subscribe to your list, check their email, click on a link, and actually confirm their subscription, then they are likely to be expressing a general interest in your list.

More interest = better responses.

Reason #2: More inbox. And, if they go through the “double-optin” process, it also means that you got your initial message into the intended recipient’s REAL email inbox. No fake email addresses. No email by proxy (where Joe subscribes Bob to your list). Fewer “unused” email accounts. And – at least for now – you got your message through the spam filters.

More inbox = better responses. Use DOUBLE-OPTIN because subscribers have to verify their email address and confirm their interest in joining your list.

Your lists won’t be as big, but they will be more effective!

That is, after all, the goal we’re aiming at here.

Every time I send out a mailing to my optin list, there are more and more “confirmation requests” arriving back to me. You know what I’m talking about.

Services like “Spam Arrest” have created these “challenge/response” systems that force you to jump through a hoop in order to get your message to your intended recipient.

Basically, it works like this:
Your subscriber joins the service. You send a mailing. The service sends you a message asking you to click on a link, visit their site and type in a word so they can see you’re a real human being and not a computer.

For a long time, I just deleted those messages and didn’t bother with them at all. I was a bit out of practice on my hoop-jumping.

But, how about this for an eye-opener: what if I told you one of my best customers wasn’t buying from me anymore!? Give you one guess as to why they weren’t buying.

Since then, I’ve started clicking on those challenge/response links to “approve” my mailings to my subscribers. There aren’t many and so it isn’t very time-consuming.

But, it is profitable.

What’s funny is this: many of my competitors have told me that they don’t “waste their time” on clicking the confirmation links. I tell ‘em “Good for you.” If no one else does it, that means my messages will be among the few getting through.

Less competition suits me just fine. In fact, forget I said anything at all about this one. 

Ryan Deiss, launched a very interesting “behind-the-scenes” look at how he markets his own business, and what he observes in the marketing world at large.

It’s called the “Profit Diary.”

[It’s free, and I encourage you to take a closer look. It’s a very informative resource. www.ProfitDiary.com]

Ryan uses this diary much like you’d use any diary … he logs his thoughts and ideas into it, about “marketing” and specifically, as the name alludes to, “profit.”

Only Ryan ALLOWS you to take a look at his diary!

You don’t have to sneak into his room when he’s away and read the juicy entries.

He actually INVITES you to take a look.

And just like any diary, there are a few surprises waiting inside.

Now, what I find interesting about Ryan’s Profit Diary is how he uses the very technique that we’re looking at right now.

Let’s take a look at an exact mailing you receive from Ryan after you subscribe to the Profit Diary…

Hi ~~NAME~~,

This is Ryan Deiss, and I just wanted to let you know that you’re all signed up to receive entries from my “Profit Diary.”

Depending on the day that you signed up, you should receive the next entry within a day or so. (Remember, I try to write in my diary at least once a week.)

Also, a lot of people have been asking me if my diary entries will be archived online, and I’m sorry to say that they will not.

For that reason, you may want to create a folder in your email client labeled “Profit Diary Entries,” so you can keep track of them on your end.

As always, I welcome your feedback. )

All the best,
Ryan Deiss

P.S. I almost forgot, here’s the complimentary special
report that I promised:

www.sitesightings.com/99sites/dloadpage-thankyou.htm

Oh yeah, and I also forgot to mention that this report
comes with fr^e master resell rights…just in case you’re interested. )

Did you see it?

Re-read the message and you’ll see…

“For that reason, you may want to create a folder in your email client labeled ‘Profit Diary Entries,’ so you can keep track of them on your end.”

Right on the money.

This is a perfect example of using this strategy.

But, did you notice the really brilliant way that Ryan “encouraged” filtering of his mailings?

He stated…

Also, a lot of people have been asking me if my diary entries will be archived online, and I’m sorry to say that they will not.

There’s the real encouragement. You’re not going to find these messages archived. If you want to refer back to them, you’ll need to do it on your end.

If you miss them, you miss them.

And you don’t want to miss them, so I encourage you to filter them all into a special folder so you can read them all.

Nicely done.