Posts Tagged ‘email copywriting tips’

Create Scarcity

By Brian Terry on Friday, October 9th, 2009

One of the ways to make money as quickly as possible is to create scarcity when you present an offer.

People have very busy lives and will put off making a purchase until later – often forgetting in the process. If you create a sense of scarcity, they will be a lot more likely to make a purchase immediately rather than waiting.

There are many different ways do this.

Only allow a certain number of a product to be sold.

If you’re an affiliate, you can limit the number of bonuses that you are presenting with that offer.

Offer a product at a very low price to begin with, with the price rising at a point in the near future.

People don’t like to feel like they are missing out, so scarcity tactics work very well. Be sure you are always truthful about this scarcity, though. If you aren’t, it can make you look dishonest.




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