Give Them A Reason
By Brian Terry on Tuesday, October 13th, 2009Studies show that responses increase if you give a reason for taking a certain action.
It doesn’t matter whether the reason for buying is a good one or not, as long as you give a reason for people to do so.
- Psychology expert Cialdini notes a study where there was a line at an office where everyone was waiting for the copy machine. The researcher asked to cut ahead. The response was not very good.
- However, when the researcher asked to cut ahead “because I have to make a copy” response increased substantially, simply because a reason was given.
The same thing can be applied to your copywriting. If you give a reason for people to make their purchase now, they will be a lot more likely to do so.
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