Send A “Chaser†For All Of Your List Mailings.
By Brian Terry
A lot of smart email marketers have been doing this for months now and it definitely increases the effectiveness of your mailings.
The idea is to send TWO mailings instead of one.
The first mailing would be your regular newsletter, solo mailing, announcement mailing, etc. The second mailing would be a “chaser†mailing that consists of a very brief message letting your subscribers know that you sent them the earlier message.
Two marketers who do this very well are Aussie Phil Wiley and nutty Jim Edwards. (Love ya Jim  )
Phil publishes one of the better Internet marketing ezines “Letter From Phil †(formerly “All The Secretsâ€) and Jim publishes the trailblazing “I Gotta Tell You †MULTIMEDIA Internet marketing newsletter.
Both send out “chaser†emails.
And as I’ve observed them (along with other marketers who do the same thing) and as I’ve experimented myself, I’ve found that there are but two simple keys to success…
Key 01: Educate subscribers about the earlier mailing.
Obviously, you want to point them to the initial mailing that you sent them.
Notice that I said, “point†them to the initial mailing.
Don’t send the same lengthy mailing again, as it is likely to be gobbled up by the same SPAM filters that gobbled up the first mailing!
Instead, load your original mailing to a page at your web site and point your subscribers to that location for the message.
Simply provide them a link that they can click on.
——–
Make certain you include AOL coded links in your text messages.
Regular link:
http://www.yoursite.com/page.html
AOL link:
<a href=”http://www.yoursite.com/page.html “> AOL Click Here</a>
——–
Key 02: Give subscribers some reason to find the earlier mailing!
Let me ask you a simple question: why should your subscribers click on your link to read your earlier message to them?
While there ARE those who hang on your every word and will drop everything they are doing to go rushing over to your site to read something that is likely designed to get their money in some way (well, maybe a few), most aren’t nearly as eager to do so.
So, in your “chaser†mailing, give them a powerful, compelling, curiosity-building reason to come around your place.
Let them know whatever your STRONGEST benefit is to them. Fire your BIGGEST gun. Your message is of no value to either of you if they don’t take a look at it.
Get them to your site to read it.
Now, the question is, why do this?
Why send out a “chaser†message?
Well, there are a whole slew of reasons.
- Maybe the earlier message got blocked by the spam filters.
- Maybe they missed it.
- Maybe they were busy at the time and “meant†to take a look later.
- Maybe it didn’t strike a chord with them.
- Maybe they accidentally deleted it.
- Maybe it didn’t look appealing to them.
- Maybe they didn’t want to read through 5 pages of text at the time.
- I mean there are MANY reasons why they might have missed your earlier message.
All I know is this: since I began using it, my responses have been significantly increased.
And I’m not the only one who has seen these results.
Might just as well add your name to the list.
An Example “Chaser†Mailing Message…
Here’s a sample template of Jimmy D. Brown’s that you can use to model your own chaser after. By the way, if you’re not familiar with Jimmy, be sure to check out his site at www.123WebMarketing.com to learn more about this great marketer.
Sample Email…
Hi [First Name],
In case you missed the announcement earlier today, I’m GIVING AWAY personalized, one-on-one training for YOUR Internet business.
Read all about it at http://www.mysite.com/blahblah.html
<a href=”http://www.mysite.com/blahblah.html”> AOL Click Here</a>
Best regards,
Your NameP.S. This offer is limited to the first 12 people who respond, so don’t delay.
That ought to do it.
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