Presell The Product
By Brian Terry
No matter whether you’re promoting an affiliate product or you’re providing your own, you need to make sure you presell the product.
Preselling means to warm up your reader BEFORE he/she is sent to the sales page.
That means using good copywriting skills right within your e-mail that will show people that the product that you’re recommending is one that they actually need. Empathize with the reader, and show that this is a product that can do exactly what they need it to do.
That doesn’t mean you’re going to hype the product at all or lie. You can certainly make a lot of sales without making false claims about anything.
It will be easier than you think to presell to your customers if you are promoting a product that you truly believe in.
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HI Brian,
Thanks for this.
I think some pre-sells are too hypey, but if you give an honest review, people will appreciate that more, even adding something negative about the product will always help.
I notice your not far away from me, I live in Woking. Be good (if you ever have the time) to catch up for a coffee, be good to get to know you and more about Internet Marketing.
Take care
Sean
Authors website | September 26th, 2009Hi Sean, thanks for your message.
No problem, I’m glad to help where I can.
You’re absolutely right that some pre-sells are full of too much hype. Hype helps but too much of it especially in a pre-sell just makes people suspicious of your motives. Adding something negative really helps to balance things out and sometime you can even make the negative a positive.
Cheers!
Authors website | September 26th, 2009Brian