As an e-mail marketer you need to make sure that you have permission to send people e-mails. This means that they must opt-in to your list rather than you e-mailing them out of the blue.

You have two options for creating an autoresponder list:

1. Single Opt-in: Your reader signs up on your website and is automatically added to your list.

2. Double Opt-in: Your reader signs up on your website and is sent a confirmation email that contains a link that must be clicked before adding him/her to your mailing list.

Page 10 “101 List-Building Tips” Many marketers choose a double opt-in.

Why? The second step reminds people that they have, in fact, signed up to receive messages from you. This can cut down on many of the complaints that might otherwise occur.

It also prevents spammers from submitting fake emails to your autoresponder and clogging up your account.

Posted in Email Marketing, List Building, List Building Strategies

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Posted on Monday, June 1st, 2009 at 10:59 am. Reprint this article provided the content is intact and "about the author" section is included. Filed in Email Marketing, List Building, List Building Strategies. Follow responses through the RSS feed. Leave a response, or trackback from your own site.