The difference between the customers who buy from you one time and those who buy from you multiple times is oftentimes the amount of communication they receive after their initial transaction.

Even if your customer had a great experience with you, you are likely to fall to the back of their mind if they don’t hear from you for a while. If they receive follow-up emails from you, it’s an entirely different matter. You’ll be on their mind and you will likely create a lifetime customer after you consistently deliver.

I highly recommend that you implement a system of ongoing follow-up notices to your customers. If you don’t, you’ll be out of sight and out of mind. There are many other businesses out there that are vying for your customer’s attention and they’ll get the customer that you once had.

Tags: Email Marketing, follow-up with customers, how to create lifetime customers, List Building, listbuilding
Posted in Email Marketing, List Building Strategies

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Posted on Monday, August 3rd, 2009 at 8:23 am. Reprint this article provided the content is intact and "about the author" section is included. Filed in Email Marketing, List Building Strategies. Tagged as Email Marketing, follow-up with customers, how to create lifetime customers, List Building, listbuilding. Follow responses through the RSS feed. Leave a response, or trackback from your own site.