Get Noticed With Email Branding!
By admin on November 25th, 2008
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
One of the most important things you can do right now to get your email messages read is to “brand” your mailings so they stand out from other messages that arrive in your subscribers’ inboxes.
Just create a 1-2 word strapline that you include in every one of your mailings to your list… to identify the message as being from YOU.
If you offer valuable content and recommendations to your subscribers, then they’ll learn to LOOK for your messages by looking for your individual “brand.”
I know this: When I receive anything that reads “Talkbiz,” I know it’s from Paul Myers and I immediately read it because I know it’s valuable.
Paul’s been doing it for as long as I can remember. And I’ve been reading his “ramblings” for as long as I can remember.
The “brand” gets my attention, even though I receive about 800-1000 email messages per day. Enough said.
That’s important to mention here: your “brand” must be equated in the mind of your subscribers with “value.” The reason Paul Myers’ mailings get my attention (and the attention of countless others) is because I equate “Talkbiz” with “value.”
I don’t recommend many lists, but one that I think every marketer should join is Talkbiz News. Paul is one of the sharpest marketers I know and I have learned more from him than I could write in 10 books.
Visit his site for more details on his free newsletter. Nope, I don’t get a commission for sending you there … but, I do get to say “thanks” to Paul for all he’s done for me and Internet marketing.
It won’t help you to use email brands if your subscribers don’t recognize the importance of reading your specific messages.
Email branding and message value must be holding hands at all times.
If not, the romance between you and your subscribers is going to be short-lived.
So, what does it mean to “brand” your email messages? How can you do this? Let’s take a look…
Branding Your Email Delivery
There are two ways to “brand” your messages for delivering them to your optin subscribers…
1. Brand your “From” listing. The first way to “brand” your email messages is to use the same “From” listing in each mailing.
Here are some examples…
AMS Ezine
Affiliate Secrets eCourse
All Access Member Update
The idea is simple: Each email that you send out to a specific list would always come “from” the same origin, whether it is the name of a person, a newsletter, an eCourse, a list or otherwise.
2. Brand your “Subject line. Another way to “brand” your mailings is to use a consistent word or phrase in your “subject line” Again let’s look at some examples…
In today’s Gazette
[PVM Members]
AMS #210
By Request
Again, the point is to have some consistent wording to your mailings so folks can quickly and easily identify a message that comes from YOU.
Important note: If you “brand” your subject line, I still think it’s important to add some kind of additional “attention-grabbing” headline to your subject. For example…
In today’s Gazette: “How to double your profits”
[PVM Members] Update available for 24 hours…
AMS #210: My top traffic generator
I guess the best marketer I’ve ever seen do this is Jim Daniels.
His Bizweb Gazette newsletter does this just about as well as you can do it. His subject line usually mentions the Gazette, which is followed by a short, attention-grabbing statement about what he’s going to reveal in the current mailing. One of my favorites was…
“Details on my #1 Traffic Source” in today’s Gazette…
Irresistible. The “Gazette” is consistent for branding. And the “Details on my #1 Traffic Source” is going to pull you into that mailing like the most powerful magnet on the planet. I know I stopped what I was doing to read it.
Look, this is an easy thing that anyone can do with any list that they build. Insert some 1-2 word tagline that your subscribers can become familiar with and easily see among the many emails in their inbox.
