Some marketers are focused on making the sale right away. However, you may want to consider holding off until you are at least a few messages into email sequence.

Now, this rule doesn’t apply if people sign up to get a coupon or special product offer. Then they would expect that they are going to be sold to right away.

An example of this type of notification list would be  www.PLRSO.com

It’s an excellent case study of how Jimmy D. Brown uses a notification style list and sells to them from the get-go.

In fact,  people sign up just to receive these special offers. If you want to create a list of “buyers” you may wish to sign up for his list – even if it’s just to analyze his methods.

However if your list members signed up to get some valuable information, they may not take too kindly to getting pitched to right away. This is something you may want to test, but you need to think about the relationship first and the money later in most cases.

Tags: create a list of buyers, email sales pitch
Posted in Email Marketing, List Building, List Building Strategies

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Posted on Tuesday, September 15th, 2009 at 8:35 am. Reprint this article provided the content is intact and "about the author" section is included. Filed in Email Marketing, List Building, List Building Strategies. Tagged as create a list of buyers, email sales pitch. Follow responses through the RSS feed. Leave a response, or trackback from your own site.