There are many business owners who build a list and then don’t do anything with it. They allow their leads to get neglected.

All this does is cause your list members to forget they’ve joined your list in the first place, and it causes you to lose potential income. When you do decide to send a mailing to your neglected lists, a much higher number of people will choose not to open your e-mails, mark your emails as spam, and unsubscribe.

You don’t need to e-mail them every day (that’s actually a bad idea) but consistent effort is what will build the results you’re looking for.

Posted in Email Marketing, List Building, List Building Strategies

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Posted on Thursday, May 28th, 2009 at 1:15 pm. Reprint this article provided the content is intact and "about the author" section is included. Filed in Email Marketing, List Building, List Building Strategies. Follow responses through the RSS feed. Leave a response, or trackback from your own site.