A popular formula that some of the top marketers use is sending 3 relationship building e-mails to every 1 sales e-mail.

This is especially important in the beginning stages, and will set the tone for later e-mails.

What you might want to do is have the first e-mail be entirely focused on offering quality information and building a relationship, the second e-mail making a very Page 14 “101 List-Building Tips” soft pitch, the third e-mail selling a little harder, and finally the fourth e-mail blatantly promoting a product.

If it makes you feel more comfortable having a system to work with, then this is a sequence that you may wish to follow.

Tags: e-mail, List Building, listbuilding, relationship building emails
Posted in Email Marketing, List Building, List Building Strategies

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Posted on Tuesday, June 16th, 2009 at 8:56 am. Reprint this article provided the content is intact and "about the author" section is included. Filed in Email Marketing, List Building, List Building Strategies. Tagged as e-mail, List Building, listbuilding, relationship building emails. Follow responses through the RSS feed. Leave a response, or trackback from your own site.