This will make things even more hands off for you. It’s even better if you get a writer who is well- versed in writing autoresponder copy.

There are many writers available who are willing to do this for a very reasonable fee.

Keep in mind that low prices do not always equal the best deal, and high prices do not always equal the best quality. You want to examine the person’s writing samples and give them some small work at first before you hand over the job on a long-term basis.

Some places to check for writers:
www.Elance.com
www.WarriorForum.com
www.Shelancers.com

A fun way to do this is to host contests. People absolutely love to win things, and this can help you get a lot of interaction.

Contests are even more exciting to your readers when the prize is valuable. You may consider investing in a physical product that you will ship to the winners – or cash! This is more exciting than providing digital gifts to your list members.

Your list members are not going to get very excited about the offers you send them if they are not getting a special deal. If they see that you’re consistently pitching them a product at regular price, they will be less inclined to buy from you.

However, if they see that you are constantly negotiating special deals or giving them special bargains on your own product, they will be a lot more likely to buy.

This will put you on their “favorites” list since people really do love to get a bargain.

This means breaking them down into people who have purchased from you and people who have not, etc. You’ll find that you want to treat these groups of people differently, and even word things differently in your messages.

It’s not to say that one group of people is more important than the other, just that they need different handling.

Examine your autoresponder company’s documentation to discover how you can separate your lists so that it makes more sense for your marketing.

I highly recommend Aweber as the best autoresosponder to use simply because they make building specialized lists easy.

Guessing just doesn’t work. Is gold valuable?

Not to someone who is drowning. I think they’d much prefer a life vest. Is a glass of water valuable?

It certainly is if you’re stranded in a desert. The guy in the example above, though… probably would pass.

It doesn’t matter what YOU think is valuable.

It matters what your list members do.

Too many people consistently send messages that they aren’t sure their list members can even benefit from.

By serving your members and asking them to tell you what they want to learn about, and what kind of offers they want to see, they’ll be a lot more likely to trust you and to buy from you.

Keep in mind that the more boxes you have (within reason) the better. Once you start getting a high level of traffic, small changes can make a huge difference.

This goes hand-in-hand with testing your headlines and your copy.

If you have your own products you want to make sure that you have a backend offering as well. This can be either an upsell or downsell that you offer once they purchase from you. This is a great way to increase your profits from the same customer.

This shows that you are there ready to help them in any way you can. You can even hire this portion out, but the results will be well worth the effort. This will greatly cut down on unsubscribes and greatly increase your profits.

If you’re using a service like Aweber – it’s easy to do.

However, after you have had a list for a while the chances are good that you have a feel for what your members want. You can create both smaller and larger products that encompass these needs and wants.

Your list members will love you for providing these things, and you will generate more income as a result.

If you always keep in your mind that you should do what is best for your list members, you will see rewards. Your relationship with your list will grow, they will trust you, and they will respect what you have to say.

You will be their “go to expert” who they love to buy from. This, of course, will increase your profits substantially and make your list very lucrative for you. It also just feels better to do what is best for your list members rather than using them as a “cash machine”.

That’s not to say that it’s not a cool thing to be able to send out a simple e-mail and receive great profits and return!