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After you are well-versed in building lists, you’ll want to make them even more specialized.

This means breaking them down into people who have purchased from you and people who have not, etc. You’ll find that you want to treat these groups of people differently, and even word things differently in your messages.

It’s not to say that one group of people is more important than the other, just that they need different handling.

Examine your autoresponder company’s documentation to discover how you can separate your lists so that it makes more sense for your marketing.

I highly recommend Aweber as the best autoresosponder to use simply because they make building specialized lists easy.

Many people also make the mistake of only including an opt-in box on one or two pages of their website. If list building is a large part of your business plan (and after reading this, it had better be), you need to make sure your optin form is on every single page of your site.

If someone lands on a page of your website that does not contain an opt-in form, you’ve lost a potential lifetime customer.

By placing an opt-in box on every page of your site you know that everyone that lands there will have a chance to sign up. Making this simple change can dramatically increase your signups!

There are a lot of differing opinions on using pop-ups or pop-ins with opt-in forms.

If you have a pop-up on your webpage, a box will come onto the screen with your opt-in form when someone visits. Some of these even darken the rest of the webpage that the only thing people can really see is the opt-in form.

Keep in mind that some potential customers will find this annoying and will simply leave your page. Still, many marketers have found that it greatly increased their opt-in rates. This is something you will have to test.

You can download our WordPress poup window plugin here for free.

On of the most important things you can do is make sure people know that they can trust you — and give them a reason why they should trust you. People are very skeptical so be sure to clearly spell out why they should listen to you by telling a compelling and true story.

Many people make their purchases based on their emotions. If you feel very strongly about something, the chances are that you’ll make a purchase, right?

That is why niches based on hobbies, desperate situations, and passions are so easy to make money in.

Step into your customer’s shoes to see what their emotions are, and how you can showcase your product so they feel that it will take care of their needs or fulfill their desires.

Hitting those emotional hot buttons is often what makes people purchase quickly. If you can incorporate some honest and real emotions into your emails, you’ll stand apart from the competition.

Social proof is another amazing way to boost your sales. Nobody really likes to make the first move, in case we make the wrong one. The same can be said when people are buying an offer. They don’t want to take the risk of it being a bad buying decision.

If they see that other people have already purchased and have enjoyed the product, they will be a lot more likely to buy it themselves.

Some ways to incorporate social proof are…

• Include actual numbers when talking about results.
• Include case studies or before and after videos or pictures.
• Include some testimonials and even a picture of people who have used the product you are promoting.

You don’t have to do this within the e-mail copy itself, but you want to do it in the copy that you link to. You can even give some sales figures if you think that will boost their confidence.

If you do something nice for people, it is natural for them to want to do something nice back to you. This is one of the reasons why creating a relationship with your list can be very lucrative for you in the long run.

If you give someone a gift, they feel a sense of obligation to help you out too. In this case, it might be buying a product.

Thing of how you can use this tactic in your own marketing.