First impressions count. That’s why you need to carefully write your first autoresponder message. It is the first impression your list members will have of you.

Even if they really liked what your website had to say, they will unsubscribe very quickly if they don’t think your list will offer them a lot of value.

Your first message should almost never contain a sales pitch. This is your chance to prove that they will want to remain on your list.

You  want to be warm, open, and friendly. You should also consider offering a special bonus or surprise for free.

This will immediately help set a positive association with your messages. This can increase the open rates on your e-mails, put your relationshiand help you make more sales later on.

Posted in Email Marketing, List Building, List Building Strategies

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Posted on Friday, June 12th, 2009 at 7:03 pm. Reprint this article provided the content is intact and "about the author" section is included. Filed in Email Marketing, List Building, List Building Strategies. Follow responses through the RSS feed. Leave a response, or trackback from your own site.