Approve Your Mailings Through Challenge/Response Systems
By Brian Terry
Every time I send out a mailing to my optin list, there are more and more “confirmation requests” arriving back to me. You know what I’m talking about.
Services like “Spam Arrest” have created these “challenge/response” systems that force you to jump through a hoop in order to get your message to your intended recipient.
Basically, it works like this:
Your subscriber joins the service. You send a mailing. The service sends you a message asking you to click on a link, visit their site and type in a word so they can see you’re a real human being and not a computer.
For a long time, I just deleted those messages and didn’t bother with them at all. I was a bit out of practice on my hoop-jumping.
But, how about this for an eye-opener: what if I told you one of my best customers wasn’t buying from me anymore!? Give you one guess as to why they weren’t buying.
Since then, I’ve started clicking on those challenge/response links to “approve” my mailings to my subscribers. There aren’t many and so it isn’t very time-consuming.
But, it is profitable.
What’s funny is this: many of my competitors have told me that they don’t “waste their time” on clicking the confirmation links. I tell ‘em “Good for you.” If no one else does it, that means my messages will be among the few getting through.
Less competition suits me just fine. In fact, forget I said anything at all about this one. 
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