After you are well-versed in building lists, you’ll want to make them even more specialized.

This means breaking them down into people who have purchased from you and people who have not, etc. You’ll find that you want to treat these groups of people differently, and even word things differently in your messages.

It’s not to say that one group of people is more important than the other, just that they need different handling.

Examine your autoresponder company’s documentation to discover how you can separate your lists so that it makes more sense for your marketing.

I highly recommend Aweber as the best autoresosponder to use simply because they make building specialized lists easy.

It can’t be said enough that one of the best ways to make sure you’re delivering value to your list members is to ask them what they value.

Guessing just doesn’t work. Is gold valuable?

Not to someone who is drowning. I think they’d much prefer a life vest. Is a glass of water valuable?

It certainly is if you’re stranded in a desert. The guy in the example above, though… probably would pass.

It doesn’t matter what YOU think is valuable.

It matters what your list members do.

Too many people consistently send messages that they aren’t sure their list members can even benefit from.

By serving your members and asking them to tell you what they want to learn about, and what kind of offers they want to see, they’ll be a lot more likely to trust you and to buy from you.

We’ve discussed proper opt-in box positioning before on this blog. Hopefully you have been testing different positions to see what works best.

Keep in mind that the more boxes you have (within reason) the better. Once you start getting a high level of traffic, small changes can make a huge difference.

This goes hand-in-hand with testing your headlines and your copy.

Hopefully you have been doing well with some of the products you have been pitching to your list members.

If you have your own products you want to make sure that you have a backend offering as well. This can be either an upsell or downsell that you offer once they purchase from you. This is a great way to increase your profits from the same customer.