Archive for September, 2009

Create Special Offers

By Brian Terry on Wednesday, September 2nd, 2009

Creating special incentives and offers can help you to make sales. Your list members will be thrilled to get discounts just by being a member of your list. This strategy also makes being a member of your list special and exclusive – something they can’t get from the competition.

Here are some ideas…

  • Negotiate a special discount with a product owner if you’re an affiliate. Ask the owner for a percentage off, a free trial, or even an added bonus – just for your readers.
  • Create and offer an added bonus yourself. Provide it only to those readers who buy a product through your affiliate link. For instance, an extra report, audio, or maybe even your notes that you took when YOU went through the same course.
  • Drop your price just for your list members on a product that you own.
  • Offer Resale Rights or PLR rights to your own product – only to your list.
  • Bundle up other people’s Resale Rights products into a package and offer it at a steal.
  • Offer personal coaching only to your list members.

No matter what you decide to do, keep in mind that you need to treat your list members like gold, which means giving them offers that nobody else has access to.

If you make these offers truly special, you’ll get customers for life!




"My optin rate has jumped a good 30%" – Pat Marcello      Get the OptinPop Advanced Upgrade

Build a Relationship First, Think of The Money Later

By Brian Terry on Tuesday, September 1st, 2009

We’ll dig into this tip in a lot more detail later on, but it’s important to understand it right now as well. You need to focus on the relationship building part of your list first, and think about the monetary aspect later.

Sure, you want to make money, but if all you do is hit up your list for money, you’re going to get a lot of unsubscribes and make some people angry. The chances are good that they signed up for your list in order to get something out of it. Whether it was an e-course, a free e-book, information, coupons, notices, an audio, or something else, they expect to receive a lot of value for being a part of your e-mail list.

If you’d like some free brandable items that you can give away, check out www.BrandableStuff.com/tools  – you can enter your affiliate link into these items and make money from the sales that result.

If you provide this relationship first, the money will come.




"My optin rate has jumped a good 30%" – Pat Marcello      Get the OptinPop Advanced Upgrade