Having a good autoresponder company is absolutely essential to online business success.

An autoresponder allows you to store your e-mail leads, gives you your opt-in form code, sends your autoresponder messages, and tracks how many of your readers opened and read the emails.

It is an essential business tool, and, yes, all of the gurus use autoresponders. Just like your hosting company needs to be reliable, so does your autoresponder company. The good news is that it isn’t expensive to get an account.

I use and recommend Aweber.

I do NOT recommend hosting your own autoresponder on your server.

The SPAM laws make it very easy for your IP to get blacklisted as a spammer – which means that your leads and customers will not receive your emails.

Professional services like Aweber, on the other hand, work tirelessly around the clock to stay on top of all industry updates and ensure a high level of email deliverability.

There are many business owners who build a list and then don’t do anything with it. They allow their leads to get neglected.

All this does is cause your list members to forget they’ve joined your list in the first place, and it causes you to lose potential income. When you do decide to send a mailing to your neglected lists, a much higher number of people will choose not to open your e-mails, mark your emails as spam, and unsubscribe.

You don’t need to e-mail them every day (that’s actually a bad idea) but consistent effort is what will build the results you’re looking for.

Many people think that they can put off building a list until they are more “established” or until [enter your excuse reason here].

This is a mistake. Even if your traffic is low and you’re brand new to online business, you need to build those relationships from the very start.

If you ask established Internet entrepreneurs what their biggest regret is, many of them will tell you their regret is that they did not build a list sooner.

It doesn’t matter what your online business is – selling ebooks, offering a service, affiliate marketing, creating adsense sites, ecommerce, blogging, or direct selling – you need to build a list.

If you’re just getting started online, buying leads can be very tempting. Don’t get lured, though, into the seemingly easy strategy of buying leads.

While this can work to a certain point, it is not going to give you the responsive list that you want.  When you buy leads, the people who you get on your list have likely never heard of you and most of them probably don’t want to hear from you.

On the other hand, when you build your own list from scratch, you’re talking to people who are warmed up to you already and who are a lot more likely to buy.

Buying leads, for the most part, is a waste of money.

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